If you’re a realtor, marketing begins with figuring out your goals, your vision, and how these can combine to create your brand. A marketing strategy also describes the niche market you will be working with. However, many people are unaware of the various realtor marketing tools that can help a real estate agent set his or her plans in motion. Read on to discover the marketing tips from NAR & eCommission for accomplishing just that.
After defining your realtor marketing ideas, set about determining whether your current processes and marketing materials support your new vision. For instance, if your new approach centers on providing environmentally-friendly and tech-savvy real estate service to eco-conscious families, you might decide to switch from a paper to a digital newsletter. You could even take it a step further and offset your newsletter energy footprint with clean energy credits. Analyze your company culture and collective habits to bring your brand vision into line with your actions.
This step is about more than just “being honest” to your marketing vision. Brand/vision integration also streamlines your marketing by creating a consistent, clear message.
Distribute Branding Throughout Realtor Marketing Tools
A new brand vision calls for new marketing collateral, including websites, realtor eCards, online listings, paper fliers, and business cards. Consider redesigning these elements when you put your new marketing strategy in place. Ideally, your natural enthusiasm for your real estate marketing ideas will see you through this update. Let this new energy fuel your research into current procedures. If certain organizational habits are out of alignment with your new brand vision, let them go.
An outside realtor business consultant can help you gain outside perspective on where your brand and your dealings do not match. A realtor business consultant is an expert who can provide an unbiased appraisal of your marketing circumstances. She or he will also be capable of delivering an assessment of your brand integration. One final benefit is that a consultant is sure to bring you dozens of excellent realtor marketing ideas.
Incorporate Realtor eCards To Boost your Realtor Marketing Results
As you comb through your marketing processes, you may find yourself releasing certain marketing techniques, and picking up more up-to-date approaches. As an example, if newspaper advertisements were one of your most central realtor marketing tools in your old model, you might switch to Google AdWords. Or, you could drop your paper newsletter in favor of an online real estate blog, replete with handy tips for homebuyers. Realtor eCards are an exceptional tool for stepping to the forefront of real estate marketing. Basically, a realtor eCards are online videos that showcase property photographs and descriptions of property amenities. Animation and music are also included, to convey the property’s personality and engage potential buyers. Realtor eCards are simple to make – all an agent has to do is type in a few details and upload property photographs. Local attractions, policies, and the price can be displayed at the video’s conclusion ends. And here’s the best part: it’s a cinch to share realtor eCards across online venues, including blogs, digital listings, and social media sites such as Facebook and Twitter.
And thank you for making me Your Orange County Real Estate Connection.
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900