Caruso’s Social Media Refresher Course!



As you know social media has taken over. I know I have done posts in the past about incorporating social media into your business, but everyday it’s changing and updating so I thought I would do a little refresher course. After researching though the internet & going over past social media post, here are 30 ways your business should leverage Social Media.


1. Look for Potential Board Members on LinkedIn. This year, go out of the norm by heading to professional social networking site LinkedIn and look around for potential board members. It is always difficult to find a cocktail of talents in a real world scenario so LinkedIn becomes a great repository where you can mine for and find board members. Whether you are looking for executive board members or a board of advisors, LinkedIn has a huge pool of highly skilled and experienced people who can add value to your business.

2. Add Social Follow Buttons to Everything. In the socially connected world of the Internet today, everything your business puts online should be sharable. That means your website, marketing emails, and blog must all have sharing tools for web users to share the material. One big mistake businesses make is to add sharing tools to what they think is sharable. Allow users to print or email your website’s pages. The notion that content is copyright and should not be shared works counter-intuitively to the need to socialize content.

3. Get Creative with using Embeddable Tweets and Facebook Social Plug-ins. Twitter has launched a nifty new feature that allows webmasters to embed tweets in their web pages. The new feature makes it easy to cross-pollinate your web content using social media. The incentive to create tweets that are highly reusable also presents itself, and the perceptive business owner will know that an embedded tweet is great exposure and offers more reach. Using Facebook social plug-ins will also allow you to add your social stream to your website, so visitors can get exposure to your social deployment within your website.

4. Use Storify To Create Stories. Storify is a social media aggregation service that allows you to compile and curate content from across Twitter and then use those tweets to tell a story. For example, if there is an event in your neighborhood that you would like to leverage, then Storify allows you to search for all tweets related to that event and then publish stories that use the Tweets as a basis of knowledge. Storify is also great for compiling product launch follow-up stories, company event tweet streams, and so on. Explore the platform to discover even more uses in a business scenario.

5. Know Your Listeners and Stay Always-On. We live in an always-on world where company listeners are peppered all across the globe meaning there is always someone awake somewhere when you are asleep. Previously, this meant that businesses had to endure blackouts when their part of the world went to sleep. Not anymore because today you can use tools such as Hootsuite and Buffer to schedule social media updates for the times when you are unavailable. For smaller businesses without an international audience, this provides a great way to spread your efforts by letting the software manage your social media updates while you take care of other business.

6. Use Pinterest. Pinterest is social media’s new kid on the block, and it is off to a fast start. The platform has barely been officially launched and it is already rivaling Facebook in driving traffic to businesses’ websites. If your business is not already on Pinterest, then you are missing a huge social media opportunity. For those who may not know what Pinterest is, it allows users to “Pin” their favorite images from across the web onto their Pinterest profile board. Other Pinterest users can then browse these images by category or by profile and discover new things along the way.

7. Engage Existing Brand Evangelists. Many businesses leave this avenue bare when they could be driving engagement through their brand evangelist networks. Do not sit back and let this resource go untapped; reach out and get them involved. Ask for re-tweets or ping backs to your content. Also, get them involved in social media conversations by addressing them directly through tweets, Direct Messages or @mentions. This will draw upon the networks that these brand evangelists have access to as well as create serious goodwill and build your business’s trust bank with your core network.

8. Nurture Leads On Social Media. Social media offers a great opportunity to nurture leads. For many businesses, social media is a place where social things happen, not business-related things, and they end up missing a great opportunity to build their leads. In many cases, leads will engage with the business in a casual way, but it is upon the business to identify these leads and act upon them. Engage the leads and extract as much value from them as you can. Of course, many conservative social media experts will tell you never to “sell” on social media but if done right, lead generation on social media can return some great results.

9. Hash Tags Are Your Friend, But Use Them Wisely. Hash tag marketing, as it is now commonly known, has grown to become the Twitter equivalent of viral videos on YouTube. With correct positioning and a well thought-out tag, hash tags can create awareness and boost engagement in unprecedented ways. The negative aspect to it is that hash tags are often hijacked and used to tweet content that you may not want associated with your business. This is why hash tag marketing has to be done very carefully and monitored continuously to keep things under control. In the event that a hash tag does go ugly, carefully extract yourself from it and let it run its course. Hash tags with a certain level of neutrality are the best in this case.

10. Social Media Intelligence for Sales Prospecting. Lead generation is one thing, but sales-prospecting using social media is one of those oil-and-water things that just do not mix with social media. After all, social media is a place to engage people and not to harass them with sales calls and all such monkey business, right? However, that is the problem right there. Why invest in social media and yet you “cannot” make any sales using the channel? As you build your social media presence, glean intelligence from the conversations you are having and apply them to your sales prospecting strategy. Further to this, soft sell your network using cleverly crafted messages that do not intrude on the users’ social experience.

11. Represent Your Business Well. One thing that lets businesses down is their social media profile presence. They do not take time to create a well-defined and representative profile, and the mess that ensues is that customers are unable to identify with the social presence as a link to the offline presence. If you are tempted to put up your Facebook page or Twitter handle as-is, do not do it. Pay someone to create a great representation of your company or at the very least, use your company logo as your profile picture and not an egg (Twitter) or your glorified self in beach shorts and a straw hat (Facebook). Separate your business from yourself and keep that space well defined and properly branded.

12. One Voice: Not Yours, That Is. You have created your business social media page and everything looks great. On your way home, you feel the urge to tweet about the lousy traffic and because you had signed in with your company handle, you go ahead and tweet using it. #FAIL Keep your personal life off your company’s Twitter handle and only use it when tweeting very well thought-out messages that have relevance to your business and your social media strategy. If you do indeed opt to tweet personal matters, make sure those matters pertain to the business and not unrelated personal goings-on.

13. Keep It Social and Make It Fun. On the other hand, it is very easy to make the company social media image so boring and archaic that driving engagement and interest becomes almost impossible. Socialize your business as much as possible without losing your main goals. This means you have to give your business a human face and a fun and interesting one at that. Try as much as possible to post interesting information and tidbits that will get people talking, re-tweeting and possibly replying. Some excellent examples include posting interesting facts related to your industry or posting how-to resources, two things that have been shown to be very sharable across social media networks.

14. Use a Simple Memorable Handle. Your business may have a very meaningful and complicated name but that should not be what goes up on your social media page. Avoid using business name extensions such as “Limited”, “Incorporated” and so on, as it only goes to make the page stuffy and stiff. Use your first business name and then follow that up with a proper information page that gives a brief but informative bio of your business. Consider it socializing your business much in the same way humans call each other with their first names. Using a simple and memorable name will also make it easy for users to guess what your handle is in the event that they do not know it beforehand.

15. Have Tweet-Ups, Google Hangouts, Etc. Technology has made it easy for businesses to meet up with their customers and followers remotely. If you want to drive engagement, hold Tweet-ups (Twitter meet-ups) and host Google Hangouts on your company’s Google Plus page. This will add extra social media points to your business as it will give your followers some human faces to associate with the business. Google Hangout has especially come to help businesses connect with their followers in a one-on-one manner, something all the other social media platforms do not currently offer.

16. Demand Social Media Viral Interaction. This probably sounds like the days of pop-ups with no “Close” button but it is not, much as the argument is the same. Incentivize your followers to engage with your brand on social media. This can be by using promo codes that are only served on social media or holding competitions that need users to engage on social media to take part. In principle, this will give your followers little choice but to follow your lead, but the incentive bit will tend to soften this principle. Once your followers are in your social space, do not just sit back and count those re-tweets with relish, get in there and engage as much as you can. The point is, after all, to start a wave, which you should now ride.

17. Have a Primary Social Media Management Application. Using technology to manage your social media presence is great but a likely trap you should avoid is using too many tools at the same time. If you decide to use Hootsuite, stick to it, and if you opt to use TweetDeck, stick to it is as well. Using a multiplicity of tools will muddle up your analytics, and you will not be able to create a consistent content narrative for your social media deployment. Another advantage of using one tool is that it is obviously cheaper when you consider that most tools have premium packages. The basic incentive is, however, to keep all your data in one envelope, as it were, and have a seamless experience as you interact with your followers.

18. Have One Primary Channel; Facebook Or Twitter (More Twittering). There have been multiple studies done that say one social media platform is better than the other is for different purposes. It is not yet clear which platform is the best, but one thing is clear, Twitter seems to do better for businesses than Facebook. The reasons are a bit ambiguous but the results do speak for themselves, a reason brands are shifting their efforts to Twitter and leaving their Facebook pages open for cosmetic purposes. Nevertheless, for your business, the reasons go beyond ROI. It also works toward unifying your online voice and addressing one audience as opposed to having dual conversations.

19. Keep Communication Channels Open. Do not be shy to respond to clients or followers, despite the nature of their communication. As long as the content is business related and is not offensive, engage your customers in the conversations they begin. It makes more sense to have such a conversation with the follower than to leave the opportunity to fall to redundancy. Many businesses have realized that social media is actually a brilliant channel for customer care with entire departments being created to handle the steady stream of customer care queries emanating from social media. Take the plunge and include social media in some of your more traditional departments to streamline with new paradigms.

20. Become an Industry Leader. Social media is all about influence, so if you have no influence, no one is listening to you. Design your social media strategy carefully and let the end game be to gain influence within the networks you infiltrate. Brands that come to be known as influencers enjoy the benefits of the network effect where their profiles and messages enjoy large numbers of shares across multiple networks. You can do this by positioning your brand to be an authority in your field of business. However, a more subtle way is to position your business as a truly social brand, something that carries great rewards in the social space.

21. Join the Conversation: Don’t Be Shy, Ask For Re-tweets, Shares. If you want to socialize your business truly, drop the shyness and business face and dive in feet first. Social is all about putting your business out there and being vulnerable. Ask your followers to re-tweet or share content. Email your customers and ask them to follow you on Twitter or like you on Facebook. Go out there and make things happen. In addition, do not be shy to jump into conversations. Let your followers see a social face to your business and this will drive engagement and grow your business community.

22. Use A Blog To Tell Your Story. Sharing is the buzzword today in social media; however, what do you put out there for sharing? For starters, no company website is complete without a blog. Creating a company blog will offer your followers somewhere to find out more about your business when they first land on your site from Google or from social media. The blog will also keep your regular customers interested when they visit the site. Create unique and compelling content for your blog to keep it fresh and do not forget to share the content widely across social media. Company blogs area a great way to tell the world your business is indeed alive and in business.

23. Make It Easy To Subscribe To Your Stories. Now that you have a company blog, you now need to socialize your content and you do this by making it easy for people to subscribe to it. Use syndication services such as Feedburner, Feedblitz or Aweber to create a community of listeners who you can communicate to easily using email or any other CRM channels.

24. Use Facebook and Twitter Ads. Both Twitter and Facebook have launched revamped ads for their networks, and this is one area businesses need to explore diligently. Twitter has launched self-service ads, which makes it easy for businesses to create and serve ads without having to go through a sales representative. Facebook has also launched Facebook Wall Ads that display ads within users’ walls rather than in the side panels. These two will be a great opportunity for businesses to benefit from social media especially as Facebook approaches a billion users and twitter approaches 200 million active users.

25. Location-Based Services Will Be Big. Use Foursquare, Gowalla or Facebook Places to promote your business on a local level. These apps allow businesses to not only map their premises but also attach offers and promotions using the apps. Facebook Events and LinkedIn Events are also a great way to get the word out on product launches and other events, whether on-location or online. Location-based services are only but taking off and the possibilities will continue to emerge with time.

26. Go Local with Twitter’s Advanced Search. Twitter offers a search feature that makes it possible to curate tweets from a particular locality. This can prove useful for a business that is targeting a local market and wants to find out what people in that locality are talking about and what the trending topics are. Google has also incorporated a people search for influential people on Google Plus in a particular search result. This means you can easily find the social influencers in a particular area by using local search and then reaching out to them.

27. Sharable Avatars and Memes. Avatars and memes are big on the Internet today and if your business can create an angle and get into the craze, the possibility that a shared item will go viral is very high. Create fun and exciting memes and avatars, which people can share with their friends and that, do not smack of sales talk. Great memes and avatars that have the company website and details make a great addition to the social engagement effort.

28. Use Fringe Social Media Tools. Known as fringe social media tools, applications such as Eventbrite, wikis, and SlideShare offer a business a great platform to create engaging content, which can then be shared across other networks. It can be said that these do not strictly fall under social media, but they do have social-media-like features such as sharing and following tools, and these can be of great value to a business. They are also more of niche tools and may most benefit businesses that can use them effectively in their business processes.

29. Promote Everything. Many excellent opportunities are lost in social media because businesses neglect to mention important issues going on. For example, a new hire can be tweeted and the newbie introduced to the community. This will also give that employee incentive to bring in their network of friends to the company’s community. Mimicking the human interaction with social media where almost everything is posted to social media, businesses must learn to create conversations out of their day-to-day happenings.

30. Connect Everywhere but Stay Focused. Social media has come to join other forms of communication channels that already exist such as email and texts. This must be appreciated so that social media is not given undue pre-eminence over other forms of communication. Take the necessary steps to engage on social media but as with everything, remember that overkill does more harm than good. Balance your social media and traditional channels to derive the best value from both realities.



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And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900


Attracting Business through LinkedIn with Caruso!


I came across this question on & after reading the question I thought to myself, you know what, I have the same exact question!

“I am a real estate agent and I am not sure how LinkedIn can help me since it is a business to business platform and I am targeting consumers and homeowners. Should I be focusing just on Facebook which is more consumer oriented? And, if I should be on LinkedIn, how can I best utilize it to help me obtain more business and clients?”

So I thought I would do some research and see how I could answer that question not only for myself but for everyone else who may be confused with LinkedIn.

Media Professionals – A recent study showed that 92% of all journalists are on LinkedIn which is more than any other social networking site. This means that you have more access to individuals who are looking to quote experts like you or publish articles regarding your industry and how you can help your prospective clients. By reaching out to these journalists you can develop meaningful and valuable relationships as they will come to think of you as the expert in your field and ask for your information when they are putting together their next piece. This extra publicity will give you more exposure to even more prospects and enhance your credibility so prospects will want to buy from you.

Referral Sources – Through LinkedIn you can build and enhance relationships with key influencers who can provide you with access to prospects you would otherwise not have known, met or done business with. A referral source is a valuable tool because it is a third party endorsement and they can act as your sales agent as they want to give their customers and clients more value.

Larger companies that offer products or services that are supplementary to yours – Smart companies are always looking to increase their revenues by giving their clients and customers more value. Think of the different companies and organizations that can add your products or services to their own at a premium price – and use LinkedIn to build relationships with the different company’s executives.

Then you need to figure out who would be the best referral sources, key influences, types of media and companies for you to connect with. For example;

* Divorce attorneys – In a divorce couples often have a house to sell. Couples also have other traditional real estate assets that often have to be sold in a divorce. Plus, at least one of the parties in a divorce will need to relocate – meaning they’ll need to buy a new house.
* Local bankruptcy attorneys –  who have clients who have no other choice but to either short sell or go into foreclosure
* Accountants  – who can refer clients to sell their residential or commercial properties to avoid further liability and eventual foreclosure
* Financial planners, estate attorneys &  probate attorneys – who want to give homeowners relief from their unexpected financial burdens
* Banks –  who want to sell their foreclosed properties in the shortest amount of time with the highest net to them

Make sure you create a LinkedIn profile that is written for the referral sources and media you want to attract starting with your headline. In the headline, identify the audiences you want to connect with – and why they should want to connect with you. In your summary, explain to referral sources how you can be of value to their clients and customers and how your relationship will help them.

The key to LinkedIn though is to stay on top of your referral sources’ and media professionals’ profiles. Once you figure out who your best key influencers, referral sources and media types, start doing your research on LinkedIn and make connections. When you make a new connection, invite the referral source or media professional to your LinkedIn group where you provide tips, tools and articles. Every time you are published, featured or quoted in the media you should be announcing it to your connections and group members. This will show them that you are a valuable resource and keep you on top of their minds. So when a referral source has a client needing your expertise, they’ll think of you. And, when the media needs an expert to quote- they’ll come to you.

How do you use LinkedIn to market yourself & have you ever gained business from LinkedIn?

And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900

Tweeting with Caruso!



Tweet Tweet. Twitter. What is it & how can it help me? A lot of people are still confused on how you can use Twitter to improve your business. Twitter marketing can be an effective and inexpensive social media solution for your real estate business.  With only 140 characters required, Twitter offers a short and sweet way to get your message out.Twitter can also be an incredible addition to your current marketing campaign and a truly remarkable marketing tool within your business.  Used strategically, Twitter can be a fun way to raise awareness about your personal brand and other social networks.

So how can you use Twitter to market your business? Here are 3 simple strategies from Better Homes & Gardens that you can apply today!

  1.  Connect with Potential Clients

Similar to Facebook, Twitter gives you the ability to connect with potential clients in a far more intimate way than traditional media.  Potential customers are able to gain a better understanding of who you are, what your business is all about and how you might best serve their needs given their particular circumstance.  The days of hiring someone without any prior knowledge as to how they run their business is over.  Today all anyone needs to do is Google you.  Twitter puts you in a space where potential clients or even past clients can find information, stay up to date and connect with you on a daily basis. Begin your research by identifying who you want to follow.  Locate people with similar interests, within the same line of work or in a particular location.  Two great sites are WeFollow and Twellow.  Both tools let you choose a specific niche, part of the country and even your city through Twellowhood.

  2.  Build Your Database List

Using Twitter to build a database or list of potential customers will not happen overnight, but it can be successful if you take the time to identify who you are talking to and what information matters most to them.  If you are hoping to connect with home buyers then cater to their exact needs by supplying timely updates, answers to their most frequently asked questions and your professional insight into market conditions. While Twitter marketing is similar to Facebook, your message will change based on the limited size of your status update and the less formal atmosphere.  Do not make the mistake of simply pushing out your newsletter or market update.  Make sure you are asking questions and creating a conversation with your followers.  Retweet interesting updates from friends and followers and comment with your thoughts and feelings.  People want to know what makes you tick, so let them! Ask yourself on a daily basis what you can give away, pass along or offer that will keep them coming back for more.  Tips about buying their first home, tips on how to avoid mistakes most sellers make, tips on how to properly prepare their home for sale…the list of content is endless!

  3.  Increase Website Traffic

Increasing website traffic works hand in hand with building your database.  Two strategies to use to increase website visibility:

  • Connect your blog to Twitter and automatically notify your followers each time you post a new article.  An easy way to do this is to grab your RSS feed (example: and create a free account with Twitterfeed.  Once you set up a feed, your new post will tweet out immediately without you lifting a finger. If you use WordPress, a great plugin that auto tweets your post is TweetThis.  Using automation wisely frees up your time and allows you to really engage and interact with your followers.
  • Create an opt-in form on your website.  Attract attention through your Tweets by tweeting about a free home buyer report or your monthly newsletter.  If you use WordPress and work with a system like AWeber, you can create a web form and add it yourself if you are comfortable working with html or you can ask your web designer or IT support for assistance.


And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900


Caruso’s 5 Most Effective Social Media Tactics!



After reading from here are the 5 most effective Social Media tactics that have given the best results for our clients in the real estate industry.

1. Property Search tool with a Facebook Page
This technique works great for Realtors. It allows your FB page visitors to search your available properties right from the Facebook page. Now that Facebook uses Iframes for all its pages it is easier to add more web functionality to a Facebook page. One of the most fundamental aspects of a Realtor’s website is the property search tool so it makes sense to allow customers to use this tool without leaving Facebook.

2. Youtube T.V. Channel
Youtube Channels can be hugely powerful for the Real Estate industry if done professionally.  Most Realtors add video “Walk Around” or slide shows to show interiors of property. These videos are uploaded to Youtube. Using Youtube will improve online visibility and SEO for the company’s website.

3. Youtube App for Facebook Page
Get a Youtube app for the Facebook page. Everything you upload to the Youtube Channel will automatically be fed to the Facebook Page making it easier for your Facebook page visitors to view more of your clients’ properties. The App recommended by is the Involver Youtube App. It’s free for a start and it doesn’t divert the viewer straight to Youtube to be bombarded by Realtors who have uploaded similar videos. It keeps the viewers on the current FB page allowing them to view more videos or engage in other ways on the page.

4. Geo Location Keyword Search
Perfect for realtors! Tools like Hootsuite have this fantastic feature. It allows you to keyword search for potentially prime customers who are looking for property in a particular area.
5. Use Linkedin to find Clients

LinkedIn has many purposes for the Real Estate Social Media Manager. If you would like to find landlords, property developers, home builders, etc. in order to rent or sell those properties on their behalf, then the LinkedIn property groups are a perfect place to start.


And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900


Happy Chinese New Year! The Year of The Dragon

Xīn Nián Kuài Lè !!  January 23 is Chinese New Year (Lantern Festival). It is a 15 day observance that is celebrated with family reunions and scrumptious feasts.


1916, 1928, 1940, 1952, 1964, 1976, 1988, 2000

People born in the Year of The Dragon are healthy, energetic, excitable, short-tempered, and stubborn. They are also honest, sensitive, brave, and they inspire confidence and trust. Dragon people are the most eccentric of any in the eastern zodiac. They neither borrow money nor make flowery speeches, but they tend to be soft-hearted which sometimes gives others an advantage over them.

 And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900

Be Michael Caruso's Friend! Watch Caruso TV! Are You LinkedIn with Michael? The Voice of Orange County Review Michael Caruso! Tweet Michael Caruso!

Certified Luxury Home Marketing Specialist  Member of The Institute Luxury Home Marketing   Million Dollar Guild Member  Member of Proxio Pro - The International MLS


Home Values In Your Area  Michael Caruso Real Estate Group

A Man of Peace ~ Tribute to Martin Luther KIng

Darkness cannot drive out darkness; only light can do that. Hate cannot drive out hate; only love can do that. ~ Martin Luther King, Jr.

 I look to a day when people will not be judged by the color of their skin, but by the content of their character. ~ Martin Luther King, Jr.
Click on the link below, to see the beautiful U2 music tribute and montage to MLK.

And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900

Be Michael Caruso's Friend! Watch Caruso TV! Are You LinkedIn with Michael? The Voice of Orange County Review Michael Caruso! Tweet Michael Caruso!

Certified Luxury Home Marketing Specialist  Member of The Institute Luxury Home Marketing   Million Dollar Guild Member  Member of Proxio Pro - The International MLS


Home Values In Your Area  Michael Caruso Real Estate Group


Caruso’s Favorite Things…

I have listed 12 of my favorite Real Estate Social Media Sites to help you with your business!

 1. Facebook: One of the fastest social networking sites. Facebook is one of the easiest ways of finding prospective customers within any given area. Using Facebook, we can target very specific groups according to our business needs; such a high level of targeting is not a possibility with other social networking sites or community sites. We can find our customers based on specific set of criteria including place, age etc.

2. Localism: This is a very niche based community site. At Localism, we can interact with the local merchants. This is one of the best examples of social networking at a micro level. People of the same place can get together to share the happenings of their community. This community site is not only for the merchants and business people but it is also for common people.

3. Trulia: This is one of the top-rated sites for marketing any real estate related services. It has been estimated that Trulia attracts around 5 million potential buyers and sellers each month that are interested in real estate property in some way. Trulia Pro offers highly comprehensive marketing solutions for realtors as well as for professionals from the other fields who want to market their brand online.

4. ActiveRain: YAY that’s us! ActiveRain is one of the few networking sites that are exclusively meant for real estate professionals. We can make use of this real estate community site free of cost and its membership counts to 98,000 and still growing. We can post our profile online using the free membership. Making use of their referral service, it is possible to get in touch with the top real estate professionals and leads from both local real estate market and outside. The referral service allows us to search the local markets within each county.

5. RealTown: is one of the top real estate portals, which serves as a perfect meeting place for real estate buyers and sellers. This site offers a lot of useful resources for the real estate professionals as well as for people that are interested in buying and selling real estate properties.

6. FlippingPad: If you are a real estate investor who is interested in building relationship with other investors then FlippingPad is the place to be. FlippingPad provides a unique opportunity for the wholesalers whereby they can find many prospective leads. We will be able to interact with the investors using the forums. We can post our doubts; take part in discussions, which makes it a very interactive site.

7. LinkedIn: Almost all realtors will have an account in LinkedIn. This is one of the most happening places on the internet. Professionals from all fields want to be part of this network. This is a very sophisticated network with many tools and in built tools that we can use to interact with the other members. You can send invitations for others to join your network and send requests to other members to join their network. People can find us by our name or by using specific industry related keywords.

8. Puurple: Puurple is almost like We will be able to find and vote for posts that are related to real estate.

9. Zolve: This is another useful platform that serves as the meeting place for the buyers and sellers from the real estate industry based area.

10. Real Estate Webmasters: has an exclusive section for realtors whereby realtors can interact with the local as well as global real estate professionals.

11. WannaNetwork: is one of the high traffic real estate community sites. Here we can create new groups and also join the existing groups. This community networking site allows us to freely interact with the other members interested in the real estate industry. There is a lot of knowledge sharing here.

12. can ask real estate related questions in the forums and get your answers. You can also start a discussion on a hot topic or take part in other discussions. You will be able learn a lot about the real estate industry by becoming a member here.

Caruso’s 12 Days of Christmas ~ Day 7



On the 7th Day of Christmas Caruso Gave to Me –

7 Social Media Tips for Real Estate Agents!


If you are a real estate agent, then understanding how to use social media to draw in business is not difficult. There is a whole world full of ways to get your name out and among people that may become a potential customer and bring you their business. Let’s discuss the seven social media tips for agents.

Tip #1: Beneficial Real Estate Sites: You can use a social media site set up exclusively for real estate professionals like Active Rain, to help aid you in connecting with people that are local and within your community. Sites like this one is geared towards you particular field of Real Estate and networking.

Tip #2: Facebook How To’s: Register and use a site such as Facebook. This site is growing by leaps and bounds on a daily basis. This site is growing everyday at an astounding pace and professionals in any field are into keeping up with one another and their clients within the network. The site also allows for agents to become close to and develop long lasting business relationships, as well as making contacts that may become a potential customer. You can also use their ads to help grab the attention of your audience.

Tip #3: Keeping an Updated Profile: Real Estate agents need to check out LinkedIn. This site lets you develop long lasting relationships with many other Real Estate business and professionals just like you. You can sign up for free on their site. Take extra care with filling out your profile when registering, as the keywords and information you list to describe yourself, will allow others to find you better. Reach out across the web!

Tip #4: Twitter for Business Connections: Sign up with Twitter. Another site to stay connected to people, yet a bit different from others. Twitter uses a posting platform, a sort of mini-blog if you will to stay connected or make connections. This site will allow you to follow others and others can keep up by following you. Make sure you create interesting and informative posts for your followers.

Tip #5: Using Real Estate Networking Sites: Signing up with WannaNetwork will be tip number five. This site allows you to blog, use a forum to ask and answer questions, find groups and Real Estate professionals. This site is everything Real Estate community related. It is site with a community platform that is ideal for making connections, keeping up with buyer and seller information as well.

Tip #6: Letting Your Audience Get To Know You: Use YouTube to get your message out and help people find you. You can post webinars that are informative, helpful and vital to your audience. Also creating videos telling the world about what you do. Use keywords wisely in the title of your webinar or video, so people who are interested can easily find you.

Tip #7: Creating Your Own Real Estate Forum on Your Website: If you have your own website, you can network and create your own strategies through use of a forum on your website. It is a really great way to exchange links that may help you grab potential customers.


And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900


Search & Email VS Social Media

When it comes to digital marketing channels, social media seems to capture more of the spotlight than search and email. Yes, less is spent on social, but social is far more exciting, which explains why marketers love talking and writing about social.




Few will dispute the importance of social media today, but a survey I came across that was conducted this year, is a reminder of why marketers shouldn’t let social become too big a distraction.




According to the study, 92% of internet users in theUnited Statesuse search engines and send email. The number using social networking services is a little bit more than half at 65%.




That 65% figure isn’t unimpressive, particularly when one considers that less than five years ago, less than 20% of adult internet users in theU.S.were tweeting and liking. But when it comes to proven, sustained usage, social media can’t yet hold a candle to search and email.




The most impressive thing about search and email: usage is remarkably consistent across demographic and socioeconomic categories. Consider the following:




  • 96% of those ages 18 through 29 use search engines. On the opposite end of the spectrum, 87% of those 65 and older use search engines too.




  • 90% of those making under $30,000/year use search engines; that’s not substantially less than the 98% usage rate seen amongst those making $75,000/year and up.




  • 94% of internet users in the 18-29 category use email while 87% of those in the 65+ group use email.




All told, well over half ofU.S.internet users (59%) use search engines on a daily basis, and an even higher percentage (61%) use email daily.




For marketers, the implication is clear: if you want to reach consumers through digital channels, you can not and should not forget about search and email. Simply put, they’re the two most reliable channels through which to communicate with consumers.




The fact that social media isn’t as widely used as search and email doesn’t, of course, mean that investments in social aren’t wise, because I do strongly suggest using all the resources you can. But when it comes to relative importance, marketers would do well to remember that the sexiest digital channels aren’t always the most prolific or productive channels.







And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900


Just Text Me…

“Just Text Me”, used a lot with the Y Generation. Everything is Internet/Virtual based for this Generation.

Generation Y, who are in their late teens and early 20s now and are the largest generation since the Baby Boomers. These buyers want lots of “handholding” are tech savvy and know what they want before they even contact you. Here are some tips I have come across for working with Gen Y buyers:

It’s all about your website. You must have an accessible website that allows prospective buyers to search by lifestyle, neighborhood, school district and more. In addition, if you can its always great to have an iPhone app with your listings, include lots of property videos and pictures and link it all to your social media outlets. Everything is driven by the Internet so you must have good pictures & good information. In addition, having a blog and YouTube site is vital.

Communicate via text. Have a text sign rider. Users can text to get more information about the home texted back to them. Texts can send everything – pictures, information, videos etc.  This generation, doesn’t like the hard sell. They don’t want a bunch of phone calls or even emails. They don’t check voicemail.

Stage the homes. If you can, stage homes so Gen Y buyers can see themselves moving in without doing any work. This generation wants to see more homes than older folks and often asks for advice from friends and family.

Ask for referrals. The best part about younger buyers is that they’re willing to help if you ask. Remind them to tell their family and friends that you can help them buy or sell a home. They’ll do it!

In general, Gen Y is used to instant information. They want to know everything about a property without having to call someone to give them details. That’s why your website is so important. In this business, it’s all about energy and optimism. Knowledge is confidence and confidence is trust.

And thank you for making me Your Orange County Real Estate Connection.

Best regards,


Past President, Orange County Association of Realtors (949) 753-7900

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Certified Luxury Home Marketing Specialist  Member of The Institute Luxury Home Marketing   Million Dollar Guild Member  Member of Proxio Pro - The International MLS