Implement Your Vision with Caruso!


 

If you’re a realtor, marketing begins with figuring out your goals, your vision, and how these can combine to create your brand. A marketing strategy also describes the niche market you will be working with. However, many people are unaware of the various realtor marketing tools that can help a real estate agent set his or her plans in motion. Read on to discover the marketing tips from NAR & eCommission for accomplishing just that.

Vision/Brand Consistency

After defining your realtor marketing ideas, set about determining whether your current processes and marketing materials support your new vision. For instance, if your new approach centers on providing environmentally-friendly and tech-savvy real estate service to eco-conscious families, you might decide to switch from a paper to a digital newsletter. You could even take it a step further and offset your newsletter energy footprint with clean energy credits. Analyze your company culture and collective habits to bring your brand vision into line with your actions.

This step is about more than just “being honest” to your marketing vision. Brand/vision integration also streamlines your marketing by creating a consistent, clear message.

Distribute Branding Throughout Realtor Marketing Tools

A new brand vision calls for new marketing collateral, including websites, realtor eCards, online listings, paper fliers, and business cards. Consider redesigning these elements when you put your new marketing strategy in place. Ideally, your natural enthusiasm for your real estate marketing ideas will see you through this update. Let this new energy fuel your research into current procedures. If certain organizational habits are out of alignment with your new brand vision, let them go.

An outside realtor business consultant can help you gain outside perspective on where your brand and your dealings do not match. A realtor business consultant is an expert who can provide an unbiased appraisal of your marketing circumstances. She or he will also be capable of delivering an assessment of your brand integration. One final benefit is that a consultant is sure to bring you dozens of excellent realtor marketing ideas.

Incorporate Realtor eCards To Boost your Realtor Marketing Results

As you comb through your marketing processes, you may find yourself releasing certain marketing techniques, and picking up more up-to-date approaches. As an example, if newspaper advertisements were one of your most central realtor marketing tools in your old model, you might switch to Google AdWords. Or, you could drop your paper newsletter in favor of an online real estate blog, replete with handy tips for homebuyers. Realtor eCards are an exceptional tool for stepping to the forefront of real estate marketing. Basically, a realtor eCards are online videos that showcase property photographs and descriptions of property amenities. Animation and music are also included, to convey the property’s personality and engage potential buyers. Realtor eCards are simple to make – all an agent has to do is type in a few details and upload property photographs. Local attractions, policies, and the price can be displayed at the video’s conclusion ends. And here’s the best part: it’s a cinch to share realtor eCards across online venues, including blogs, digital listings, and social media sites such as Facebook and Twitter.

And thank you for making me Your Orange County Real Estate Connection.

http://www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

“Carubook”


 

Social media. It’s everywhere. Sometimes I feel it’s taking over the world. It’s no secret that in order to gain a competitive edge in Real Estate, or to simply keep up with the rest of the pack, agents must utilize social media. For realtors, Facebook in particular is arguably the best social media platform to use as a resource for self-branding, marketing all aspects of the business, gaining clientele and encouraging an increased referral rate. Like savvy prospective owners researching ways to capitalize on the current housing market, realtors must take that same approach with Facebook. Creating a Facebook landing tab for your Page, having consistent Page activity and networking with clients via the social network are all well-known and yes, very effective Facebook tips– but they only scratch the surface.  Being good with social media is one thing, but learning to be savvy, smart and differentiated is another. I’ve put together some tips I have learned through my adventures with Facebook that I hope can help you stand out from the pack! Here’s how I turned Facebook into the “Carubook”…

 

1. Have good photos and detailed captions: People love good visuals, this cannot be stressed enough. If the photos posted on a realtor’s Facebook Page are not appealing, the house they’re selling won’t be, either. What’s more, instead of simply posting photos of a home, use the caption portion of a photo to sell the home. Is the home great for a family looking for a place near an elementary school? Are the carpets new? Do delicious apples fall from the backyard tree? The more information and specific details about a home the realtor can provide a prospective buyer without any interaction, the better. This will save a real estate agent time, effort and energy as the number of genuinely interested buyers will increase and those searching for specific home qualities can be weeded out if the home descriptions given do not meet their expectations or needs.

 

2. Brand your homes and recognize target client: Take advantage of the About Me portion of your Facebook Page. Rather than keeping it bare bones, realtors need to use the section to be honest, describe their niche homes and what homes are most appealing to them to sell. Although, this should be written in the least limiting style of language of course. Is working with families to help them find the perfect family home appealing? Are homes that need a little love charming? Are modest to luxury condos and apartments an area of expertise? If a potential buyer reads that your style of home matches or is similar to theirs that they’re looking for, the selling pitch becomes that much easier on an agent. Moreover, it’s difficult to sell and appeal to a broad audience in a largely varied market. Therefore, the most effective approach to any marketing strategy is to find a target. Thus, the language and the content of a realtor’s Facebook Page can help to define those targets.

 

3. Be less Obvious:Right off the bat, if a realtor’s Facebook Page’s profile picture doesn’t give it away that they’re in the business of selling homes, then the frequent open listings as status updates will. Instead, after that initial stereotypical first impression on, at least differentiate the content of the Facebook Page. Meaning: on Facebook most real estate agents follow the same rules and they are a dead giveaway just by merely looking at their profile picture. So rather than look like the rest of them– and if the aim is to bring something new to the table in a very standard-thumbed and mainstream industry– stray from being the same. As an agent, just posting what you’re selling is not what social media is about. Instead, show passion, be creative, have a little humor, create conversations, ask questions, be helpful and stand out

 

4. Share good news about the economy: The poor economy is making it more difficult to sell homes. However, despite the rough times, when there is a sprout of good news or hope on the horizon, share it!!!! As a realtor, posting good news about the economy on Facebook does two things: it inspires the faith and encourages folks to rethink or reconsider making a big purchase. Also, overall spreading positively is a good thing to do as people tend to gravitate towards positive people.

 

5. Be apart of the community: Sharing knowledge and relevant events about the community will help a real estate agent to develop deeper and more reliable connections with community members. Through being aware of the community’s surroundings and being tuned-in to what people are interested in, it’s another tactic for capturing the attention of prospective buyers and more importantly, it’s a way of becoming noticed as a community resource and well-rounded agent. For example: “The new organic market off of Golden Lantern has just opened– I have 2 homes nearby- each only 2 miles away! Convenient places to live if you love an organic market! Check out my gallery for pictures if you’re interested” This example post is an easy, enthusiastic and non-pushy way of advertising the sale, redirecting followers to more housing information and sharing some community news.

 

6. Integrate Facebook into everyday business:Nearly all real estate agents have a business card, and some even have ad placements in the yellow pages or online. For all self-promotional efforts that a realtor engages in, it is important to always include Facebook information. If using Facebook as a valid source is the goal, prospective clients should always be directed to the agent’s Facebook Page. There, ask clients to post a Review on the Page, follow up or ask questions. The more emphasis a realtor puts on their Page as being a contact and informational resource, the more integrated and second-nature that Facebook will become to the agent’s business.

 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

 

Why Online College is Rocking


1) Convenient

2) Some employers pay tuition

3) Higher salary with higher degree

 It’s amazing how many people have put classroom time aside and have achieved their goals online. Whether you’re seeking an associate’s, bachelor’s, master’s or doctoral degree these are all possibilities over online learning. Today’s college students range from the fresh out of high school young adult to the grandparent who wants to boost their education level into today’s market.  This is crucial for students with children and jobs because of the flexible schedules and the ability to work at your own pace. The ability to attend college outside of typical school hours is the top reason students choose online schools.

 Here are some of the top 5 online colleges:

 -University of Phoenix

-American InterContinental University

-The Art Institute Online

-Capella University

-Colorado Tech Online

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards.                                                                                                              

Michael Caruso, Broker ABR ABRM CRB CRS GREEN GRI                                   

2007 President, Orange County Association of Realtors   (949) 753-7900