Caruso’s *NORTH* County OC Happenings


 

 

 

NORTH COUNTY

 

 

ANAHEIM

Coming up Saturday, June 9, 2012 from 12:00 p.m. – 3:00 p.m. is Get Outdoors! OC at Yorba Regional Park & Tyke Hike.Happier, Healthier, Smarter…Join us for outdoor activities geared to inspire your family to spend time outside. Easy Naturalist led hikes, nature crafts, and more! Each Get Outdoors event is at a different location with various games and activities depending on the park. Feel free to drop in for all or part of this free event. A special Tyke Hike will be offered at this event. Cost: Free (This program is generously sponsored by a grant.) For more information you can call (714) 708-3885.

BREA

Nothing to report

 

BUENA PARK

Nothing to report

CYPRESS

Nothing to report

FULLERTON

 Nothing to report

GARDEN GROVE

NOW May 25-28, 2012 is the annual Strawberry Festival! The festival is a parade and carnival celebrating the city’s strawberry-growing history. Free admission! For more information you can call 714-638-0981.
LA HABRA

Coming up June 8-10, 2012 is the annual La Habra Valley Fair! This fair celebrates the success of the youth in our community while giving them a place to showcase that work, as well as learning through competition. High quality hormone free meat will be showcased and available to bid on. Livestock shows – including pigs, sheep, goats, steers and dairy run from Friday evening through Sunday afternoon. There will also be a dog show, car show, youth exhibits and Chili cook-off.

LA PALMA

Nothing to report

PLACENTIA

Nothing to report

STANTON

Nothing to report

WESTMINSTER

Nothing to report

YORBA LINDA

Coming up Sunday June 3, 2012 from 11-5 is Celebration of the Arts. A very unique fine arts & music festival featuring nearly 100 exhibitors, including almost every type of visual and performing art that you can imagine. What makes it unique is that it very family friendly, offering free activities for all ages, sharing the creativity & talent of our community. This event is NOT a carnival, craft fair, beerfest, or fundraiser, but truly a day where talent & creativity is shared and inspired! There will be Continuous entertainment on 5 stages & a variety of delicious food is available for lunch, including teriyaki chicken bowls, funnel cakes, Italian sausage sandwiches, pasta bar, hamburgers, & tacos. This is a free event, free parking. The event takes place in three locations; Yorba Linda Community Center, Thomas Lasorda Jr. Memorial Field House, and Hurless Barton Park. For more information you can call 714-996-1960.

 

 

 

 

 

 

 

*As seen in orangecountyregister.com & orangecounty.net

 

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our Summer Lovin’ Plan

 
And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

 

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Caruso’s *SOUTH* County OC Happenings


 

 

South County

ALISO VIEJO

Nothing to report

DANA POINT

Starting May 31 – June 3, 2012 is the annual Dana Point Harbor Boat Show!
Both New and Used Boats and Products are on display both in and out of the water at the boat show. General Admission: $12, Children 12 and under are free when accompanied by a paying adult. Free admission on May 31st!

LAGUNA HILLS

Nothing to report

LADERA RANCH

Nothing to report

LAGUNA BEACH

Starting June 29 through September 2, 2012 is the annual & very popular Sawdust Festival! This outdoor arts and crafts festival is great for the whole family. Watch artists create their work and buy directly from the artists while enjoying the wonderful atmosphere. For more information you can call 949-494-3030.

LAGUNA NIGUEL

Nothing to report

LAKE FOREST

Nothing to report

MISSION VIEJO

Sunday May 27 is the annual KSBR Birthday Bash! With more than 30 headliners playing with each other in a giant jazz jam, each Bash is a once-in-a-lifetime concert for both the artists and the audience. The music will never happen in exactly the same way again. The listeners know that the event is something special – it has sold out each of the past 11 years even before the full line up was announced. This year, they’re adding a tasting of over 25 restaurants that will be showing off their finest creations – the first annual Taste of the Bash! For more information you can call (949) 582-4714.

RANCHO SANTA MARGARITA

Nothing to report

SAN CLEMENTE

Coming up Saturday, June 9, 2012 from 10am-4pm is the annual San Clemente Garden Club 2012 Garden Tour. The San Clemente Garden Club presents the 2012 Garden Tour of unique coastal gardeners. Enjoy a self-guided tour of several private coastal gardens including the student vegetable, flower and butterfly gardens at Concordia Elementary School. The selected gardens will showcase varied garden styles, horticulture, hard cape and garden entertaining area ideas for every tour guest. Ticket order forms are available at online. For information please contact Mary Mohr at (949) 498-2818

SAN JUAN CAPISTRANO

Coming up June 30-July 1, 2012 is the annual Relay for Life. A fun and inspirational 24-hour event that brings together a community to raise funds for cancer research. The American Cancer Society Relay For Life is the largest cancer-fighting event in the nation, raising nearly hundreds of millions of dollars last year alone! It’s a time and place where people come to celebrate those who have survived cancer, remember those we’ve lost, and fight back against a disease that touches too many lives.

 

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our Summer Lovin’ Plan

 
And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

 

Total Eclipse of the Moon


 

“Treasure the love you receive above all. It will survive long after your gold and good health have vanished.” ~ Og Mandino

“Things which matter most must never be at the mercy of things which matter least.” ~Goethe

“Are you in earnest? Then seize this very minute. What you can do, or dream you can, begin it; Boldness has genius, power and magic in it; only engage and then the mind grows heated; Begin, and then the work will be completed.” ~ Johann Wolfgang von Goethe

“Happiest are the people who give most happiness to others.” ~ Dennis Diderot

“I was always looking outside myself for strength and confidence, but it comes from within. It is there all the time.” ~ Anna Freud

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our Summer Lovin’ Plan

 
And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

Caruso Never Sleeps ~ Did You Know


 

 

Moulton Niguel Water District does not have the benefit of access to local supplies of water, so all of the Districts water is imported from the Colorado River and the Sacramento- San Joaquin Delta.

This water travels hundreds of miles before reaching local homes and businesses. It’s a journey that requires a great deal of energy, but many customers aren’t aware of the connection between water & power.

 

Each year, nearly 20 percent of the state’s energy is used to transport, treat and utilize water. In fact, California water and wastewater agencies spend more than $500 million annually on energy costs to bring water to your tap, which makes energy a major component of the cost of water.

 

And now you know.

 

We Are Now Accepting Qualified Listings
Now providing “Short Sale Services”
Call Today for More Info and our “Spring Thing….”

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

 

Caruso’s Earth Week ~ Conserve Water


 

 

In the United States we are lucky to have easy access to some of the safest treated water in the world – just by turning on the tap.

 

We wake up in the morning, take a shower, brush our teeth, grab a cup of coffee and head out for the day. Water is an important part of our daily lives and we use it for a wide variety of purposes but do we really understand how much we use? The average American family of four uses roughly 400 gallons of water per a day at home. Roughly 70 percent of this use occurs indoors. Nationally, outdoor water use accounts for 30 percent of household use yet can be much higher in drier parts of the country and in more water intensive landscapes. For example, the arid west has some of the highest per capita residential water use because of landscape irrigation. Annual precipitation can vary from less than one inch in Death Valley to as much as 100 inches along the north coast. To more water across the state, California relies heavily on water conveyance and storage systems such as the California State Water Project, which provides drinking water to nearly 2/3 of the states population. California’s water supply is becoming increasingly overtaxed. Each year, the state consumes 2 million more acre-feet of ground water than it recharges naturally.

 

California is also at high risk for drought than many other areas of the country and has experiences major drought events from 2007-2009, 1987-1992, & 1976-1977. During drought years, total precipitation can be less than half the annual average. Rainfall and snowfall can vary significantly not only from year to year but season to season as well. On average 75 percent of California annual precipitation occurs between November and march and peak agricultural and urban water use generally does not align with peak precipitation. California has long promoted water conservation as a means to preserve this precious resource as droughts and growing population continue to strain supplies.

 

We Are Now Accepting Qualified Listings
Now providing “Short Sale Services”
Call Today for More Info and our “Spring Thing….”

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

 

Caruso’s OC Happenings ~ Central County


 

 

CENTRAL COUNTY

 

COSTA MESA

Coming up April 20-22, 2012 is the annual Pet Expo! This event is a giant animal entertainment and education festival. It’s the largest pet and pet product expo in the world. Over 1,000 animals will entertain you in stage shows, competitions and demonstrations including dogs, cats, birds, fish, reptiles, rodents, goats, pigs, llamas, rabbits, miniature horses and more. There will also be pet adoptions, pet products for sale, petting zoo, how-to workshops and advice from animal experts. It is presented by a nonprofit organization to promote responsible pet care. Please do not bring your pets. For more information you can call 800-999-7295.

FOUNTAIN VALLEY

Nothing to report

HUNTINGTON BEACH

TOMORROW April 14, 2012 from 10am to 3pm is the Bolsa Chica Conservancy’s Earth Day Festival. The Earth Day Celebration at Bolsa Chica Wetlands is a fun free way to get outside and learn about the environment with the whole family! This fun and educational festival is a treat for the whole family, with hands-on activities for all ages! This FREE event will include guided tours of the reserve, migratory bird counts, a jump tent, habitat restoration, birds of prey, reptiles, and much more! *Sponsored by the Bolsa Chica Conservancy and the Amigos de Bolsa Chica. For more information you can call 714-846-1114.

IRVINE

TOMORROW April 14, 2012 from 8:00 a.m. to 1:00 p.m is the annual Great Park to Present Runway Dash & e-Recycle Day! As Earth Day approaches, treat your family to a fun-filled day of fitness, educational activities and gourmet food trucks while learning the importance of recycling. The day kicks off with the Family 5K Run/Walk, a non-competitive race, where families can take a scenic tour on the former Marine Corps Air Station El Toro runways and see the new Great Park agricultural areas. Visitors are encouraged to bring old televisions, computers and electronic devices to the e-recycling collection zone. Children can also learn to create recycled crafts while parents explore booths supporting personal, regional and global health and living. This Family 5K Run/Walk is being offered as a FREE event to the public, however pre-registration is required.

LOS ALAMITOS

TOMORROW, Saturday, April 7, 2012 from 9am to 11am is the annual Spring Carnival! This event includes egg hunt, family style carnival games, face painting, bounce house and more. This is a FREE event located at Laurel Park. For more information you can call (562) 430-1073.

NEWPORT BEACH

TOMORROW April 14, 2012 come for the Famous & Infamous Sea Dogs at ExplorOcean/Newport Harbor Nautical Museum.  Yo Ho Ho a PIRATE’S life for me! ExplorOcean/Newport Harbor Nautical Museum’s PIRATE’S WEEKEND adventure continues with the famous and infamous Sea Dogs throughout history. Step into the lives of pirates like, Anne Bonny who is known for her fierce, courageous temper and fiery disposition, Sir Francis Drake, a well-known hero to the English and a PIRATE to the Spaniards and the most feared and despised PIRATE of all time…Blackbeard! Four-legged PIRATES wanted! Dress your pup up in PIRATE gear and “Walk the Plank” down the board walk for the ‘Puppy Pirate Parade’. Visitors can also create their own Jolly Rogers, learn the in’s and out’s about compass and sexton reading and engage with ‘PIRATE interactors’ throughout the galleries. Inside the galleries be sure to take a glimpse of the Museum’s vast ship model collection in our Steele Model Pavilion. Experience these hands-on activities on the second day of our PIRATE Weekend adventure at 11am on the waterfront in the Balboa Fun Zone. Get in the spirit and come in costume – each child dressed in PIRATE attire receives FREE admission all weekend-long! All activates are free with admission to our Sea of Adventure gallery, so bring the entire family down! For more information you can call (949) 675-8915 for details!

ORANGE

Nothing to report

SANTA ANA

NOW through April 22, 2012 The Discovery Science Center Presents: Bubblefest XVI. Orange County’s most astounding spring break bubble spectacular! This year’s Bubblefest will be the biggest and most impressive outdoor festival in the Center’s history with an inflatable play zone, water spheres, interactive science zones and more. Plus, be sure to catch the Mega Bubblefest Laser Show, featuring world-renowned Bubble Artist Deni Yang direct from New York City! For more information you can call 714-542-2823.

SEAL BEACH

Nothing to report

TUSTIN

Coming up Friday, April 27, 2012 is the SCC Hawks Golf Tournament. This event is presented by the Santiago Canyon College Foundation and Athletics Department. Silent Auction/Tee Bag Donation. For more information you can call (714) 628-4790.

VILLA PARK

Nothing to report

*As seen in the ocregister.com & orangecounty.net

We Are Now Accepting Qualified Listings
Now providing “Short Sale Services”
Call Today for More Info and our “Spring Thing….”

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

Caruso’s Explores Google Analytics


 

 

 

Have you tried Google analytics? It can get pretty confusing. However, this is critical to your business and should never be left to “gut feeling” and “herd instinct”, as to where you place your marketing spend. With so much money being spent on marketing and advertising, how do you know which is best: Not necessarily the cheapest monthly spend – nor surprisingly necessarily the one sending the most traffic!.

For any real estate business, whether a one-man brokerage or a large organization, there are two metrics that trump all: visits and conversions. These are the Google stats that help you get to your bottom line, and you need to be actively monitoring them.

I came across a well laid out, step-by-step guide, by Bob Samii on how to use Google analytics to get you started with tracking your conversions, analyzing your marketing spend, and improving your efforts to acquire online customers. So I thought I would share some of the information with you.

1. Set up analytics and include a goal for your bottom-line conversion. For most real estate companies, the key conversion to track would be sales inquiries, unless you offer products or services with payment online. Using the Google search statistics, make sure to set up a custom goal in Google Analytics so you can track leads are from your website such as when a visitor performs a sales inquiry — normally this would be after the visitor hits the “submit” button on a contact form.

2. Include a value for your conversions. If you’re an e-commerce company, it’s fairly straightforward to use web analytics to set a value for each conversion based on the product or service you sold. For a real estate business, you need to define the value of a potential customer.

You can do this by figuring out the percentage of online inquiries you convert into real customers and what the average commission would be. So if your average commission is $5,000 and you convert 10 percent of online inquiries into customers, then the value of each online conversion would be $500 (10 percent of $5,000).

3. Segment your online traffic based on channels you are actively marketing. The most effective way to do this is to create a spreadsheet and include all of your key channels. This would include segments such as newsletter, pay per click, direct advertising, display ads, social media, search engine optimization branded (branded organic traffic), and SEO non-branded.

4. Include marketing spend for each of the channels. Are you running a Google AdWords campaign? Spending money on newsletters? Working with an SEO agency? If so, you want to reflect these costs and associate them with the respective channels so you can analyze where your money is being spent most effectively.

5. Calculate cost per acquisition (CPA). Using conversion numbers and your cost data, you can now calculate cost per acquisition (and income per acquisition) for each of your channels. This is simply costs divided by conversions for a given channel. You will see significant variances between each of these segments, and that’s completely normal.

6. Analyze the results. Once you start collecting this data, you will then be able to understand how you’re spending your money, which channels are most effective, and areas to better optimize and improve. Most importantly, you want to compare month-over-month and year-over-year data and look for red flags (unusual variances in your channels) to have a strong handle to make smarter decisions in your online marketing spend.

Once you fully understand how to use Google analytics, you’ll be surprised at the power it lends to your management decisions. Good luck!

 

We Are Now Accepting Qualified Listings
Now providing “Short Sale Services”
Call Today for More Info and our “Spring Thing….”

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900