A Patriotic Light Display Honors Our Soldiers ~ A Memorial Day Tribute!


A beautiful tribute in honor of our troops, veterans and fallen soldiers.

memorial Day tribute

A family honors our 1.3 million fallen soldiers with this amazing patriotic light display – it’s a must see!

God Bless our soldiers and our country!

http://www.godvine.com/Patriotic-Light-Display-fb-gh-3370.html

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our

Platinum Marketing Plan

And thank you for making me Your Orange County Real Estate Connection.

http://www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker Associate ABR ABRM CLHMS CRB CRS GREEN GRI

Surterre Properties

Past President, Orange County Association of Realtors (949) 495-8600

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Caruso’s Saturday Shot ~ When Life Gives You Lemons…


When life gives you lemons, make lemonade!

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our

Marketing Plan

And thank you for making me Your Orange County Real Estate Connection.

http://www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 495-8600

The Truth About Social Media Sites


Why is Social Media Important?

  • Great way to Network and increase our trustworthiness, goodwill and credibility.
  • Social media can help generate leads, track clients, sales and distribution, as well as improve productivity.
  • Print media is largely losing its appeal, and people are now looking to a different direction to promote their business and improve their business prospects.
  • Social media sites make you more visible to the client, and can relate to them on a personal level.
  • Social media allows you to create meaningful and personal relationships with clients and potential customers.
  • Generate powerful traffic to your website.
  • Cost effective way to announce new properties or services.
  • Meet new people across the globe.
  • No mass email or promotional marketing to sort out and read in your email inbox.

 Facts and Figures

  •  The top social networking websites is divided into three categories: General purpose, special interest social networks with a specific theme, and international sites.
  • 79% of companies use Social Media
  • 65% of Adults online use social media for personal and professional use.
  • Users that follow brands or businesses has increased by 106% and are more likely to continue usage and recommend to others.
  • 23% of facebook users check their account 8 or more times daily. Average of total users is  4 – 5 times daily.
  • Fastest growing segment in social media are 45-55 years old.
  • Facebook , Twitter and Linkedin has the biggest subscribed members and the greatest impact on consumers and businesses.
  • It has been estimated that in 2012, social media revenues will reach 17 billion dollars globally with the majority coming from advertising.
  • In 2013, the idea that social media is a soft, networking tool will slowly give way to its acceptance as a serious business tool.

 Will you jump on the bandwagon in 2013? There really is no other option…

 We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our 

Marketing Plan 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 495-8600    

New Listing ~ The San Clemente Gym is now for sale!


San Clemente Gym For Sale

San Clemente Gym – a Business Opportunity.  Own your own business and stay in shape! 

123 S. El Camino Real, San Clemente, CA

 

The San Clemente Gym is a landmark in the city for over 30 years.

 The Gym is approximately 3,000 sqft with Mens and Ladies shower rooms &

locker area. The gym is being sold fully equipped as an all purpose

fitness center. The equipment spans a wide range of fitness training

and there is a boxing work- out room as well as specialty classes.

Private Training is also available from knowledgeable and dedicated

Trainers. Rent for this location is $4,000 per month rolling on a

month to month basis. The membership count is strong and San

Clemente has very loyal local cliente. Call Michael Caruso at

949-495-8600 with any questions or to schedule an appointment.

 

Prime Location

30+ Year History

Loyal Clientele

Mens Locker Room

Ladies Locker Room

Easy Parking

Fully Equipped

Boxing Area

Kick- boxing Area

Friendly Staff

Private Training

Treadmill Machines

Elyptical Machines

Cycling Machines

Bar Bells

Free Weights

Zumba Classes

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our  Marketing Plan 

 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 495-8600

     

 

Implement Your Vision with Caruso!


 

If you’re a realtor, marketing begins with figuring out your goals, your vision, and how these can combine to create your brand. A marketing strategy also describes the niche market you will be working with. However, many people are unaware of the various realtor marketing tools that can help a real estate agent set his or her plans in motion. Read on to discover the marketing tips from NAR & eCommission for accomplishing just that.

Vision/Brand Consistency

After defining your realtor marketing ideas, set about determining whether your current processes and marketing materials support your new vision. For instance, if your new approach centers on providing environmentally-friendly and tech-savvy real estate service to eco-conscious families, you might decide to switch from a paper to a digital newsletter. You could even take it a step further and offset your newsletter energy footprint with clean energy credits. Analyze your company culture and collective habits to bring your brand vision into line with your actions.

This step is about more than just “being honest” to your marketing vision. Brand/vision integration also streamlines your marketing by creating a consistent, clear message.

Distribute Branding Throughout Realtor Marketing Tools

A new brand vision calls for new marketing collateral, including websites, realtor eCards, online listings, paper fliers, and business cards. Consider redesigning these elements when you put your new marketing strategy in place. Ideally, your natural enthusiasm for your real estate marketing ideas will see you through this update. Let this new energy fuel your research into current procedures. If certain organizational habits are out of alignment with your new brand vision, let them go.

An outside realtor business consultant can help you gain outside perspective on where your brand and your dealings do not match. A realtor business consultant is an expert who can provide an unbiased appraisal of your marketing circumstances. She or he will also be capable of delivering an assessment of your brand integration. One final benefit is that a consultant is sure to bring you dozens of excellent realtor marketing ideas.

Incorporate Realtor eCards To Boost your Realtor Marketing Results

As you comb through your marketing processes, you may find yourself releasing certain marketing techniques, and picking up more up-to-date approaches. As an example, if newspaper advertisements were one of your most central realtor marketing tools in your old model, you might switch to Google AdWords. Or, you could drop your paper newsletter in favor of an online real estate blog, replete with handy tips for homebuyers. Realtor eCards are an exceptional tool for stepping to the forefront of real estate marketing. Basically, a realtor eCards are online videos that showcase property photographs and descriptions of property amenities. Animation and music are also included, to convey the property’s personality and engage potential buyers. Realtor eCards are simple to make – all an agent has to do is type in a few details and upload property photographs. Local attractions, policies, and the price can be displayed at the video’s conclusion ends. And here’s the best part: it’s a cinch to share realtor eCards across online venues, including blogs, digital listings, and social media sites such as Facebook and Twitter.

And thank you for making me Your Orange County Real Estate Connection.

http://www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900

Tweeting with Caruso!


 

 

Tweet Tweet. Twitter. What is it & how can it help me? A lot of people are still confused on how you can use Twitter to improve your business. Twitter marketing can be an effective and inexpensive social media solution for your real estate business.  With only 140 characters required, Twitter offers a short and sweet way to get your message out.Twitter can also be an incredible addition to your current marketing campaign and a truly remarkable marketing tool within your business.  Used strategically, Twitter can be a fun way to raise awareness about your personal brand and other social networks.

So how can you use Twitter to market your business? Here are 3 simple strategies from Better Homes & Gardens that you can apply today!

  1.  Connect with Potential Clients

Similar to Facebook, Twitter gives you the ability to connect with potential clients in a far more intimate way than traditional media.  Potential customers are able to gain a better understanding of who you are, what your business is all about and how you might best serve their needs given their particular circumstance.  The days of hiring someone without any prior knowledge as to how they run their business is over.  Today all anyone needs to do is Google you.  Twitter puts you in a space where potential clients or even past clients can find information, stay up to date and connect with you on a daily basis. Begin your research by identifying who you want to follow.  Locate people with similar interests, within the same line of work or in a particular location.  Two great sites are WeFollow and Twellow.  Both tools let you choose a specific niche, part of the country and even your city through Twellowhood.

  2.  Build Your Database List

Using Twitter to build a database or list of potential customers will not happen overnight, but it can be successful if you take the time to identify who you are talking to and what information matters most to them.  If you are hoping to connect with home buyers then cater to their exact needs by supplying timely updates, answers to their most frequently asked questions and your professional insight into market conditions. While Twitter marketing is similar to Facebook, your message will change based on the limited size of your status update and the less formal atmosphere.  Do not make the mistake of simply pushing out your newsletter or market update.  Make sure you are asking questions and creating a conversation with your followers.  Retweet interesting updates from friends and followers and comment with your thoughts and feelings.  People want to know what makes you tick, so let them! Ask yourself on a daily basis what you can give away, pass along or offer that will keep them coming back for more.  Tips about buying their first home, tips on how to avoid mistakes most sellers make, tips on how to properly prepare their home for sale…the list of content is endless!

  3.  Increase Website Traffic

Increasing website traffic works hand in hand with building your database.  Two strategies to use to increase website visibility:

  • Connect your blog to Twitter and automatically notify your followers each time you post a new article.  An easy way to do this is to grab your RSS feed (example: yourwebsite.com/feed) and create a free account with Twitterfeed.  Once you set up a feed, your new post will tweet out immediately without you lifting a finger. If you use WordPress, a great plugin that auto tweets your post is TweetThis.  Using automation wisely frees up your time and allows you to really engage and interact with your followers.
  • Create an opt-in form on your website.  Attract attention through your Tweets by tweeting about a free home buyer report or your monthly newsletter.  If you use WordPress and work with a system like AWeber, you can create a web form and add it yourself if you are comfortable working with html or you can ask your web designer or IT support for assistance.

 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 753-7900