Modernism Week in Palm Springs


A member of the Caruso team attended Modernism Week last Wednesday, February 22nd in Palm Springs. The fun, bright atmosphere of the lobby set the tone for the laid-back, mid-day start of the tour. From the lobby, guests were pointed towards a large white tent where architect Lance O’Donnell was presenting. While sipping on chilled blackberry & sage iced tea, the audience listened to Lance’s reasoning for elements in 4 different homes; placing an artist’s studio in specific area to catch natural lighting, environmental aspects that came into play, adding a car port next to a kitchen so the owners could unload groceries, etc.

After the lecture, the guests were shuttled to the nearby neighborhood where these unique, midcentury modern homes resided in. All of the homes were mostly white with sharp angels and slanted wood ceilings for warmth. They all had pools with views of the surrounding mountains. The final home hosted a bread, cheese and wine reception- the huge glass doors were tucked in allowing for flawless indoor-outdoor entertaining. Check out the images below to see snippets of Lance O’Donnell’s modern home collection.

 

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Trending First Time Home Buyers….WHO ARE THEY?


While the overall number of first-time homebuyers continues to decline, one segment of the population is bucking the trend. Young people ranging in age from their late teens to mid-30s, known as millennials, are the largest and fastest growing group of homebuyers, according to the National Association of REALTORS® (NAR). Instead of converted industrial spaces and hip coffee shops in city centers, these young people are opting instead for older single-family homes with manicured lawns and soccer leagues in the suburbs.

The median age of millennials, 30, is the driving force behind this trend. “This is typically the time in life where one settles down to marry and raise a family,” says Lawrence Yun, NAR’s chief economist. And these buyers are choosing the suburbs over the city, he adds, because of a shortage of condos in urban centers fitting their entry-level price range. “Affordability pressures make buying in the city extremely difficult for most young households,” he says. “Even if an urban setting is where they’d like to buy their first home, the need for more space at an affordable price is for the most part pushing their search further out.”

Source: Council of Residential Specialists

Michael Caruso is a long time member of the Council of Residential Specialists, designation CRS

mcaruso@surterreproperties.com

www.CarusoRealEstate.com

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Stats are in for 2016- Homes Sold in Dana Point, Laguna Beach & Laguna Niguel


Dana Point – Homes Sold:
$0-1M = 346 homes sold
$1M- 3M = 142 homes sold
$3M+ = 45 homes sold
Highest Priced Sale: $19,997,500
Lowest Priced Sale: $186,000

Laguna Beach – Homes Sold:
$0-1M = 45 homes sold
$1M- 3M = 256 homes sold
$3M+ = 73 homes sold
Highest Priced Sale: $45,000,000
Lowest Priced Sale: $261,600

Laguna Niguel – Homes Sold:
$0-1M = 879 homes sold
$1M- 3M = 209 homes sold
$3M+ = 8 homes sold
Highest Priced Sale: $6,295,000
Lowest Priced Sale: $235,000

Are you interested in finding out the 2016 stats for your city? We have homes available throughout OC, for everyone and at every price. Call 949-545-2080 or email us at mcaruso@surterreproperties.com with questions.

www.carusorealestate.com

Tips on Holding a Safe Open House


 

NAR has designated September as Realtor Safety Month. There’s no time like the present for some safety tips.

Open house pic

Most of us will hold an open house at one time or another, so it’s a good idea to follow some safety guidelines so we don’t become a victim of crime.

Open houses are a great way to meet new buyers and expose your listing to the public, but they can be a target for criminals.

Here are 10 Tips for Holding a Safe Open house:

1. If possible, have at lease one other person working with you at the open house.

2. Check the strength, signal and the battery life of your cell phone before the open house.

3. Upon entering the house, check all rooms and select several “escape ” routes.

4. Make sure that escape routes through the back door do not prohibit your escape from the back yard. Make sure there are no high fences or locked gates.

5. Have all open house visitors sign in. Ask for full name, address, phone number and email.

6. When showing a house, try to walk behind them or along side of them.

7. Avoid getting cornered or trapped in small rooms, etc. Do not let a visitor distract you while someone else is in the house.

8. Inform a neighbor of the open house and make sure your office, family or friend are aware of your open house and check in with them frequently.

9. Tell the owners not to leave any drugs, jewelry or valuables out.

10. At the end of an open house, check all the rooms and yard before leaving. Close all windows and lock all doors. Be aware of your surroundings and be careful getting into your car.

We Are Now Accepting Qualified Listings

Call Today for More Info on Our

Distinctive Marketing Plans

And thank you for making me Your Orange County Real Estate Connection.

http://www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker Associate ABR ABRM CLHMS CRB CRS GREEN GRI

Surterre Properties

Past President, Orange County Association of Realtors (949) 495-8600

The Truth About Social Media Sites


Why is Social Media Important?

  • Great way to Network and increase our trustworthiness, goodwill and credibility.
  • Social media can help generate leads, track clients, sales and distribution, as well as improve productivity.
  • Print media is largely losing its appeal, and people are now looking to a different direction to promote their business and improve their business prospects.
  • Social media sites make you more visible to the client, and can relate to them on a personal level.
  • Social media allows you to create meaningful and personal relationships with clients and potential customers.
  • Generate powerful traffic to your website.
  • Cost effective way to announce new properties or services.
  • Meet new people across the globe.
  • No mass email or promotional marketing to sort out and read in your email inbox.

 Facts and Figures

  •  The top social networking websites is divided into three categories: General purpose, special interest social networks with a specific theme, and international sites.
  • 79% of companies use Social Media
  • 65% of Adults online use social media for personal and professional use.
  • Users that follow brands or businesses has increased by 106% and are more likely to continue usage and recommend to others.
  • 23% of facebook users check their account 8 or more times daily. Average of total users is  4 – 5 times daily.
  • Fastest growing segment in social media are 45-55 years old.
  • Facebook , Twitter and Linkedin has the biggest subscribed members and the greatest impact on consumers and businesses.
  • It has been estimated that in 2012, social media revenues will reach 17 billion dollars globally with the majority coming from advertising.
  • In 2013, the idea that social media is a soft, networking tool will slowly give way to its acceptance as a serious business tool.

 Will you jump on the bandwagon in 2013? There really is no other option…

 We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our 

Marketing Plan 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 495-8600    

New Listing ~ The San Clemente Gym is now for sale!


San Clemente Gym For Sale

San Clemente Gym – a Business Opportunity.  Own your own business and stay in shape! 

123 S. El Camino Real, San Clemente, CA

 

The San Clemente Gym is a landmark in the city for over 30 years.

 The Gym is approximately 3,000 sqft with Mens and Ladies shower rooms &

locker area. The gym is being sold fully equipped as an all purpose

fitness center. The equipment spans a wide range of fitness training

and there is a boxing work- out room as well as specialty classes.

Private Training is also available from knowledgeable and dedicated

Trainers. Rent for this location is $4,000 per month rolling on a

month to month basis. The membership count is strong and San

Clemente has very loyal local cliente. Call Michael Caruso at

949-495-8600 with any questions or to schedule an appointment.

 

Prime Location

30+ Year History

Loyal Clientele

Mens Locker Room

Ladies Locker Room

Easy Parking

Fully Equipped

Boxing Area

Kick- boxing Area

Friendly Staff

Private Training

Treadmill Machines

Elyptical Machines

Cycling Machines

Bar Bells

Free Weights

Zumba Classes

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our  Marketing Plan 

 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 495-8600

     

 

New Ocean View Listing in Guard Gated Ocean Ranch!


NEW LISTING!

12 Brownsbury Road, Laguna Niguel, CA 92677

Gorgeous and Popular floor plan with 1st and 2nd Floor Ocean Views. Main floor Office or Den, 3 upstairs Bedrooms and a Bonus Room that very easily converts to 4th bedroom if needed. Master Suite is generous with remodeled bathroom and walk-in cedar closets. Kitchen remodel w/Full Granite Finish, Center island, Sub-Zero & Dacor. Family Room has impressive B-I Ent Ctr w/Theater Speakers. Yard is smartly designed with beautiful Pebble-Tec Spa and peaceful Fountain serves as focal point from Formal Living & Dining Rooms. Maple hardwood entryway, Limestone floors in Kitchen & Formal areas. High quality carpet in Family Room and Bedrooms. Bathrooms remodeled w/Stone Sinktops & Showers. Ocean Ranch is a 24 Hour Guard Gated Community a half mile to 2 golf courses and 2 tennis clubs, minutes to award winning public & private schools, 1.5 miles to clean sandy beaches and Marina. Shopping and Dining nearby at Ocean Ranch Village.

http://www.postlets.com/repb/8435691

We Are Now Accepting Qualified Listings

Now providing “Short Sale Services”

Call Today for More Info on Our 

 Fall Marketing Plan 

And thank you for making me Your Orange County Real Estate Connection.     

www.MichaelCarusoRealEstate.com

Best regards,

Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI

Past President, Orange County Association of Realtors (949) 495-8600