We are already into the New Year. Towards the end of 2011 I talked about updating your business & marketing plans for the New Year! However, did you also include a review of your website? Your website is a VERY important part of your business. After reading through the e-pro blog, here are some quick tips for when you review your website!
Refresh the about page. Your About page is usually the second-most visited page of any site, which means it’s an important page that needs to put a friendly ‘face’ on the company. Rewrite it to include fresh company news — awards won, new products introduced, offices opened or new team members who’ve joined.
Check your links and content.Make sure all your links are active, nothing worse that orphaned links. Read through your website. Is all your content still relevant? If not spruce it up and throw out the old photos and content.
Are Google Analytics installed and configured? Plan to review your web stats regularly. After monitoring these stats on a regular basis you will start to understand some powerful information that will help you change your website and make it better.
Google analytics now offers some new features including:
- Visitor flow – what page they enter your site, where they go and where they exit, but visually
- Mobile visitors – which mobile devices visit your site
- Last – is your site mobile friendly? Visit http://www.howtogomo.com/en/#homepage and check out how your website looks on mobile devices and get some great ideas on how to make vital changes.
And thank you for making me Your Orange County Real Estate Connection.
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900