On the 3rd Day of Christmas, Caruso Gave to Me – 3 Real Estate Marketing Errors!
Frequent Blunder #1: Focusing a great deal of effort on “branding.” Branding purely works for big companies like Coke and Pepsi. Despite the fact that Realtors as well as brokers think that they are really strengthening name recognition, generally branding is not very successful.
Of course, I am not alleging you should forget it totally. Even so, you have to be far more focused on obtaining a response from your own consumers when compared with spending time and funds on producing radio, newspaper or maybe billboard campaigns.
Alternatively, you’ve got to be marketing for response. You want to get the telephone ringing, people completing subscriber forms on your homepage, and also prospects ending up on your social media marketing fan pages/profiles and so on.
Greatest slip-up #2: Zero lead capture page(s). I consistently see this regularly. After customers click the “like” button on the web page, we advise these people present their own real estate homepage to obtain feedback from several other subscribers.
There is hardly any opportunity for a consumer to get in contact with their organization, or maybe if you find one, it is so hard to discover that hardly anybody will take time to find it. Therefore, you have to make your lead capture sizeable, vivid and easy to find so that when an individual visits your blog, they may end up being a lead in your database.
Or should you focus on high-end customers then express something similar to, “Fill out your email address to acquire our luxury home “best buy” list each and every week.” That’s the way you capture leads.
Greatest slip-up #3: The last thing is simply not tracing your website figures. Anytime anyone chooses to discuss their site with us we’ll ask, “How much traffic as well as how many qualified prospects has your website generated over the last 7 days, 4 weeks, or five months?”
In most cases the answer will be, “I do not know” or “I have no idea!” You need to be aware of your numbers. It is unwise to be thoughtlessly wasting time and funds without knowing what sort of returns those attempts are generating.
Should you ask us, “How many leads did you produce over the last day, 7 days, or 4 weeks,” in minutes we would be prepared to inform you the number of leads as well as traffic we received, the conversion rates, plus the expenses for each new buyer.
I’m not saying this in order to boast, but to stress the importance of this ingredient. Otherwise, you would have no concept where you should dedicate your hard earned money and time. Thus you have to record your numbers, end of story.
And thank you for making me Your Orange County Real Estate Connection.
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900