“Just Text Me”, used a lot with the Y Generation. Everything is Internet/Virtual based for this Generation.
Generation Y, who are in their late teens and early 20s now and are the largest generation since the Baby Boomers. These buyers want lots of “handholding” are tech savvy and know what they want before they even contact you. Here are some tips I have come across for working with Gen Y buyers:
It’s all about your website. You must have an accessible website that allows prospective buyers to search by lifestyle, neighborhood, school district and more. In addition, if you can its always great to have an iPhone app with your listings, include lots of property videos and pictures and link it all to your social media outlets. Everything is driven by the Internet so you must have good pictures & good information. In addition, having a blog and YouTube site is vital.
Communicate via text. Have a text sign rider. Users can text to get more information about the home texted back to them. Texts can send everything – pictures, information, videos etc. This generation, doesn’t like the hard sell. They don’t want a bunch of phone calls or even emails. They don’t check voicemail.
Stage the homes. If you can, stage homes so Gen Y buyers can see themselves moving in without doing any work. This generation wants to see more homes than older folks and often asks for advice from friends and family.
Ask for referrals. The best part about younger buyers is that they’re willing to help if you ask. Remind them to tell their family and friends that you can help them buy or sell a home. They’ll do it!
In general, Gen Y is used to instant information. They want to know everything about a property without having to call someone to give them details. That’s why your website is so important. In this business, it’s all about energy and optimism. Knowledge is confidence and confidence is trust.
And thank you for making me Your Orange County Real Estate Connection.
Michael Caruso, Broker ABR ABRM CLHMS CRB CRS GREEN GRI
Past President, Orange County Association of Realtors (949) 753-7900