So you just signed up for Facebook and you’re staring at the Home Page and thinking to yourself NOW WHAT!?! You joined Facebook because it provides an incredible opportunity for today’s real estate professionals, however how to promote your business through Facebook can be overwhelming at first. Here are a few simple ways to improve your exposure on Facebook.
- Daily Interaction –Your normal newsfeed provides plenty of information being posted by your friends to get your mind going. There’s the fun banter, the uploaded pictures, the people on vacation and much more. Start your Facebook day on your newsfeed scanning over the posts to see if there is anything you are interested in interacting with. Your benefit – ‘Top of Mind.’ Every time you interact with your “friends” on Facebook, they say to themselves: “Oh yeah, real estate. “It’s part of the “selective perception” concept-“when the student is ready, the teacher appears.” They won’t “notice” you until real estate becomes important to them and then suddenly, when your next post or comment pops up they will contact you. So get online and start interacting.
- Semi-Private Discussions – Facebook email is a powerful way to discuss things with people one-on-one, but it also allows for up to 20 people to be included in a “semi-private” discussion where interesting things can come up-depending on who you include. Simply select “compose message” and then select up to 20 people from your friends list-you could select people from the same neighborhood and send a message about a recent neighborhood issue. Everyone that replies will be included in a string for everyone to see-which will spark even more comments.
- Blogging to establish your expertise –Facebook’s interface is easy to access and easy to use and, unlike other blogging systems, ties into your Facebook audience very easily. It uses “tagging” and “including” with your friends to grab their interest in a more subtle way than just emailing them a notice about your new blog (that usually ends up in a spam folder anyway). Combined with your ability to target people with groups, you could easily become an expert for a neighborhood using this feature.
And thank you for making me Your Orange County Real Estate Connection.
Michael Caruso, Broker ABR ABRM CRB CRS GREEN GRI
2007 President, Orange County Association of Realtors (949) 753-7900