Recently I read an article on CNN.com about handwritten letters in the digital age. Now I have spent years watching how top-producing real estate pros run their business and I’ve come to conclusion that each has their own secret sauce to making business happen. However, every one of the practitioners Ive come into contact with has stressed the importance of touching people in a special way.
A lot of Realtors keeps stacks of thank-you notes in their office and home. Some make it a point to sit down at the end of the day to quickly write thank-you’s to the people who attended their open houses or called for a lead. I feel that people remember Realtors who write thank you notes more because they took the time to write the note and mail it.
However, if you’re worried about your handwriting, there is a solution. Through www.sendoutcards.com you can type out your message, then the site prints your message using a font very similar to handwriting and mails it.
Of course e-mails work too, but they should be sent immediately when a potential client gets in touch. Yet, thank-you notes stand out even more when other sales associates are banging out quick messages on their smartphones. While thank-you notes will not make or break a business, I have noticed that these small personal touches add up to big successes.
And thank you for making me Your Orange County Real Estate Connection. www.MichaelCarusoRealEstate.com
Michael Caruso, Broker ABR ABRM CRB CRS GREEN GRI
2007 President, Orange County Association of Realtors (949) 753-7900