Most agree that everyone’s perception is their reality.  Along those lines, the media (without exception) TV, Cable, Newspapers, Radio, et al are certain to create a recession that otherwise may not occur.  What else can we perceive from the news these days… 

The incessant news commentary about: the war, politics, the sub-prime meltdown, the worst financial crisis in over 2 decades, crime,  housing correction, record foreclosure numbers, housing affordability, poverty, retail year over year sales comparisons,  job growth,…the list goes on and on. 

The perception as a result has caused consumer sentiment to be at a very low rating…the lowest in years….  Does anyone wonder why?  Maybe if the Media stopped clubbing people over the head with 24/7 commentary and rhetoric about reports and statistics we could make our own comparisons and move along with the Holiday Season…and our lives.  And by the way, there are great things happening everywhere…you won’t have to look far to find them (but don’t expect to find them in or on the news).  Stay positive.  Merry Christmas everyone! 

We’d love to hear your comments…please drop us an email in between your holiday shopping. 

Thank you.

 Michael Caruso 

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