25 Million TV Viewers Not Ready for the Future…

Maybe this is a GOOD thing because there is no great news on TV these days, but statistics show about 10 million TV viewers still using analog sets – and they’ll go “dark” on February 17th.  In all households, there are about 25 million with at least 1 analog set that won’t be working after February 17, 2009. Well, at least they’ll be able to see the Super Bowl before going dark.  Think there will be any flat screen sales in January?

Seriously, do TV manufacturers expect 10 million people to run out and buy high definition TV’s or flat screen TV’s in this economy?  I doubt it…and if people wait till the last minute to go out and buy a compatible TV to make the “switch” there could be a potential drop in TV ratings.  Too bad isn’t it?

Hispanic and black households make up 20 percent of those completely unready for the switch, according to Neilson Media Research.  Same old story, and this is not a TV story is it?

Thank you for making me Your Orange County Real Estate Connection.

Best regards, Michael Caruso

~ by Michael A. Caruso on June 4, 2008.